Happy 2016 everyone! Denim Therapy is officially a decade old. Since 2006 our founder, Francine Rabinovich, has turned a labor of love into a business known internationally, recognized by Vogue, and recommended in the Wall Street Journal. Over the years we have had the honor of working with giants in the industry and our latest collaborator is no exception. In celebration of our 10 year anniversary we teamed up with fellow Garment District neighbor and longtime friend of the company Donwan Harell of PRPS. PRPS’s slogan is Bruised Never Broken and their designs illustrate Harell’s appreciation for the beauty of aged denim. We bonded over the stories distressed jeans carry with them. It should be no surprise that the Denim Therapy team believes with more repair comes more unique character, and the more unique character the better.
We have teamed up with PRPS to create a limited edition collectible 2016 wall calendar. The calendar is made of a 82 x 35 cm swath of 15 oz Kaihara raw denim. It has two brass eyelets for hanging, silkscreened design, selvedge side, and neatly hemmed bottom. Quantities are extremely limited as a run of only 200 were manufactured by PRPS. The calendars will be given to our friends and a select group of loyal customers in honor of our 10 year anniversary. We are hosting our first contest give away and these babies are the prize!
To win one of these beauties you can enter Denim Therapy’s Bruised Never Broken Contest. We want to see your favorite items that you just cannot let go—things that have been worn in or repaired multiple times over the years. They can be jeans, boots, jackets, cars, you name it—anything bruised but never broken. Send us a photo and short description of the history behind your piece to firstname.lastname@example.org with the subject Bruised Never Broken Contest. Photo entries will be accepted through midnight Sunday January 17th. Winners will be revealed throughout the following week.
–Emily B. McIntosh